Acura Transforms “Beat That” Commercial into Mobile Racing Game

Acura is taking its challenge to “Beat That!

Free to play on desktop and mobile devices, “Beat That” the game enables players to race to the finish line of six unique tracks in one of six Acura vehicles featured in the “Less Talk, More Drive” TV spot. Each track represents an iconic era of gaming, from the popular 8-bit style of the ’80s and ’90s, to more photo-realistic treatments of modern gaming. Each Acura vehicle offers its own unique driving character and performance attributes, ranging from an original 1991 NSX to the Acura’s latest design – the Type S Concept.

Levels:

• Level 1: 1991 Acura NSX – 8-bit Beach
• Level 2: 1998 Acura Integra Type R – Warehouse Complex
• Level 3: 2020 Acura RDX A-Spec – Snowy Summit
• Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
• Level 5: 2020 Acura NSX – Super Skyway
• Level 6: Acura Type S Concept – Cyber Tunnel

“Beat That” is the first mobile racing game where visuals from each individual level match the styles that were prevalent in games from that specific car’s era. As the game progresses, so do the years featured in the graphic treatments and music. Beating a specific lap time unlocks the next level of the game for racing. Once a player completes a lap, they can challenge a friend to “Beat That”, by completing a lap at a faster time.

How to “Beat That”
Players can challenge others to “Beat That” in several ways. The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the “Challenge” button next to an individual lap time on the leaderboard. This will overlay a “ghost car” of that run into the game, giving the player the chance to “Beat That” time.

Social Sharing
As an added bonus, Acura continues to utilize GIPHY across social campaigns, this time creating “Beat That” GIFs using assets from the game. Players can use these GIFs to create their own Acura-styled game in the GIPHY Arcade.

In addition to the mobile and desktop versions, “Beat That” is available for play in the Facebook Instant Games platform.