Oscar winning actress and acclaimed director Regina King will help introduce Cadillac’s new “Make Your Way” ad campaign this Sunday during ABC’s presentation of the 92nd Oscars.
King will tell the “Make Your Way” story of success achieved through boundary-pushing strength and determination in a special spot with the all-new 2021 Cadillac Escalade, which was introduced Feb. 4 in Hollywood.
“Cadillac has always represented success…there’s a swagger, a sexiness, to the vehicles. There’s also a realness and a sense of ambition that I identify with. Through sheer perseverance, I’ve found my way through doors some never thought possible. There’s a real connection for me with Cadillac, and that is why I wanted to get involved,” said King.
Two additional spots, “No Barriers” and “Finish Line,” will air during the Oscars broadcast, each highlighting Cadillac’s new vehicle lineup, while celebrating the grit of those who make their own way to success.
“Cadillac is inspired by those who have a passion for what’s next,” said Melissa Grady, Cadillac chief marketing officer. “They make their way by going through obstacles, not around them. Such unwavering self-determination pushes them to succeed and inspires others to do the same. That’s the heart of ‘Make Your Way’ and the soul of Cadillac.”
Cadillac has been part of the Academy Awards and its celebration of hard work and creativity for seven years, using the ceremony’s broadcast — which is second only to the Super Bowl in global viewership — to launch new products and brand campaigns.
The 2021 Escalade highlighted in Regina King’s spot is a redesigned edition of the luxury SUV icon. It offers more passenger and cargo space, along with the first-of-its-kind curved OLED screen technology, with more than 38 total inches-diagonal of vibrant displays.