DS Automobiles will unveil two world firsts on its stand at the Geneva Motor Show. Fifty years after revealing the SM – 10 March 1970 – the new premium French brand will present its third model and a new concept car.
In fact, World premiere of a new model to enhance a DS range already comprising DS 7 CROSSBACK and DS 3 CROSSBACK. The World debut of a concept car that’s particularly sophisticated and technically advanced to portray the beginning of a new era.
Otherwise, Electrification at the heart of the DS strategy with DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4×4, technically advanced and sophisticated.
Furthermore, As a nod to the DNA of DS Automobiles, an SM will be shown on the DS stand, fifty years to the day after it first appeared.
These two designs will be revealed in a pre-premiere on Facebook https://www.facebook.com/DSOfficial/ on Monday 24 February at 17:00, then Wednesday 26 February at 08:00.
The E-TENSE range, already on sale with DS 3 CROSSBACK E-TENSE, the first 100% electric premium model in its segment, and DS 7 CROSSBACK E-TENSE 4×4, the 300hp plug-in hybrid with just 30g/km of CO2, will be at the centre of the stand, alongside an SM from the 1970s.
A symbol of French ambition and outstanding expertise, SM forms the legacy of DS Automobiles.
The 2020 Geneva International Motor Show is open from Thursday 5 to Sunday 15 March at Palexpo.