Hyundai NEXO and BTS Light Up Broadway with Global Hydrogen Campaign Film

Hyundai Motor Company has displayed its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the company’s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times Square, New York City.

The collaborative film, as part of Hyundai’s global hydrogen campaign, was screened recurrently for an hour from 7-8 p.m. ET today. Previously, BTS kicked off the campaign as Hyundai Global Brand Ambassadors by arriving at the 62nd Grammy Awards in a NEXO.

In the film, each of BTS’s seven members, through hand-written messages, describes the beauty of Mother Nature and importance of protecting the environment, accompanied by thematic visuals of forests, sky, snow and waves. Their messages are flanked by images of Hyundai’s NEXO FCEV, representing the company’s investments in sustainable mobility solutions and its vision of accelerating the development of a hydrogen society.

“With this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. “We encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature.”

Starting February 26, seven different clips from the five-minute film – each featuring a BTS member and a special message about the environment – will be uploaded on Hyundai Motor’s social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube. 

Until the end of April, fans can also upload their own pictures about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to win various offers and prizes. More information about the campaign will be available on the company’s website: www.hyundai.com/worldwide.