Nissan ups commitment to college sports in the U.S.

Nissan’s latest commitment to college athletics in the U.S. is official. Already a staple of college football with its Heisman Trophy partnership, Nissan is now an Official Partner of the NCAA – including an Official Corporate Partner of NCAA Men’s Basketball and the Final Four.

The NCAA partnership begins September 1 – the first day of the NCAA’s academic calendar.
« Through our Heisman Trophy sponsorship, Nissan has been synonymous with college football for well over a decade, and now, we are leveraging that momentum to expand our commitment with another icon of college sports, » said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America, Inc. « There are few things in athletics more exciting than NCAA March Madness, and we can’t wait to bring our exciting portfolio of vehicles and innovative technology to the hardwood this basketball season. »

As an Official Corporate Partner of NCAA Men’s Basketball, Nissan will have a robust presence on linear television and streaming in the form of commercial inventory, in-game features and vignettes throughout the season. CBS Sports and Turner Sports jointly manage and collaborate on the NCAA’s Corporate Champion and Partner program.

« We look forward to our partnership with Nissan, and we are pleased that the company, with its strong brand, has committed its support to NCAA student-athlete achievement, intercollegiate athletics and higher education, » said Ellen Lucey, NCAA director of Championships & Alliances, Corporate Relations, Marketing and Branding.

And of course, March is when the excitement really begins. Throughout the NCAA Tournament, digital will be a key space for Nissan to connect to consumers as they follow the excitement of NCAA March Madness® across all platforms and devices. On the ground, Nissan will have a robust on-site activation presence at the 2020 Men’s Final Four in Atlanta.