For the market launch of the T-Cross, Volkswagen is embarking on a campaign for its latest SUV in Europe. The integrated 360° campaign includes a TV spot, printed and billboard advertisements as well as digital and social media content. The campaign face and testimonial of the T-Cross is Cara Delevingne. The claim #MoreThan1Thing describes the versatility of both the vehicle and its testimonial.
The new T-Cross is the latest addition to Volkswagen’s SUV family. Since its world premiere last fall, it has rounded off the brand’s SUV range in the small car segment. With its marked style, practicality, flexibility, connectivity and economics, the urban crossover model breaks new ground in its class in many respects. This versatility is the main focus of the 360° campaign under the hash tag #MoreThan1Thing. The campaign has been created and is being implemented by the agencies DDB Berlin, DDB Hamburg and adam&eve/DDB London.
The TV spot is to be shown throughout Europe from April. Selected content of the campaign can be found on the Volkswagen websites for the markets concerned.
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