Despite the decline of the global automotive markets for this first half, the commercial teams of PSA Group have managed to increase market shares in several countries, especially in Europe and Africa.
In a declining market over the first half year (-2.4%), the Group strengthened its position in Europe by achieving a 17.4% market share, growing in all main markets, particularly in Italy (+1.1pts), France (+0.7pt), the United Kingdom (+0.2pt), Germany (+0.1pt), and Spain (+0.1pt).
This performance is driven by the excellent results of Citroën, which has achieved an eight-year sales record with the strongest growth within the Top 12 brands. As a result, the brand has gained 0.3 point in market share in Europe, thanks in particular to the success of its SUV range (C5 Aircross and C3 Aircross).
Opel Vauxhall has continued its development since last autumn and grew slightly its market share. This market share grew among other markets in France (0.2 pt), UK (+0.2 pt) and Italy (+0.7 pt), while the brand at the same time kept its focus on the deployment of profitable sales. Combo, Crossland X, Grandland X carry most of this performance and Opel Vauxhall will benefit from the launch of the new Corsa in the second half of the year.
The Peugeot market share is stable in Europe. Beyond the continuous success of its SUVs 3008/5008, Peugeot is also progressing well thanks to the award-winning 508 family with the launch of the new 508 SW: the 508 sedan is 1st in France since its launch. Peugeot also beats its previous LCV sales record in the 1st semester.
DS Automobiles confirms the brand’s sustainable growth (+1.7% vs 2018 H1, and +16% in Q2 vs 2018 Q2) with DS 7 CROSSBACK – leader in SUV Premium in France during the first half – and DS 3 CROSSBACK, launched in May in France and number 1 in terms of registrations of premium SUVs in June in France. Groupe PSA is also maintaining its leadership in LCVs with a 24.7% market share.
Regarding Middle East – Africa area,Groupe PSA market share increased in its main markets: Morocco (+4.7pts), Egypt (+3.5pts), Algeria (+2.7pts) and Turkey (+0.5pt). The evolution of sales is impacted by the wind down from Iran and the Turkish market (-44.8%) downturn.
With the start of production at the Kenitra plant in Morocco, the Group will be able to produce models that meet customers’ expectations and achieve its commercial ambitions in the region.
