The Porsche Panamera celebrates its 10 years

Ten years ago, Porsche launched into a new market segment. With the Panamera, the sports car manufacturer presented its first Gran Turismo in April 2009.

Like no other car in the luxury car class, this model combines the performance one would expect from a sports car with the luxury and versatility of a touring saloon. While Porsche initially planned production of 20,000 units per year, the Panamera has long since exceeded all expectations: more than 235,000 cars have been delivered so far.

The Panamera’s first official appearance on April 19, 2009 was spectacular: Porsche invited media from all over the world to a press conference on the 94th floor of the World Financial Center in Shanghai. The Panamera was manoeuvred upright into a freight lift by means of a purpose-built carriage. This took 60 members of staff several hours, and just one minute for the lift to ascend 400 metres.

The first Panamera – known as G1 internally – set standards in its class thanks to the wide spread between sportiness and comfort. And it was packed with innovations: for the first time, a luxury class production model was offered with a transmission and start-stop system. The top model Panamera Turbo also introduced air suspension with additional air volume on demand, as well as an adjustable, multi-dimensionally extendable rear spoiler. The Gran Turismo also set the course for all other Porsche model lines with its new display and operating concept.

The model range grew rapidly and sustainably, culminating in an engine range covering power output from 250 to 550 PS with petrol, diesel and hybrid drives as well as rear-wheel and all-wheel drive. In the beginning, the naturally aspirated V6 and V8 engines were available with a six-speed manual transmission. Most customers opted for the seven-speed Porsche dual clutch transmission PDK. Diesel and hybrid drives were available in combination with an eight-stage automatic transmission.

The Executive variant with extended wheelbase – mainly for Chinese customers – appeared as part of the 2013 facelift. The engines became more powerful, developing up to 570 PS. The Panamera has been hugely important for Porsche: the Gran Turismo established the brand in a new market segment – and helped to firmly anchor it in the strong growth market of China.