The all-new Kia Sorento will make its world premiere at the 2020 Geneva International Motor Show.
Designed and engineered to take on everything life can throw at it, the fourth generation of Kia Motors Corporation’s flagship global SUV is the latest addition to the brand’s reinvigorated SUV line-up. The first vehicle based on Kia’s new-generation midsize SUV platform, the Sorento raises standards in its segment for practicality, offering space on a par with larger vehicles. The new model also marks the first-time adoption of hybrid power in the Sorento line-up.
Kia is targeting the global SUV market by applying a range of innovations to the new Sorento, including advanced driver assistance systems and progressive connectivity and infotainment features.
A mainstay of Kia’s global line-up, more than three million Sorento models have been sold worldwide since it was launched in 2002. The all-new Kia Sorento will be revealed for the first time on March 3, 2020.
Kia Motors Corporation has announced today details of ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing mobility services and vehicle electrification, connectivity and autonomy.
Plan S outlines Kia’s preemptive and enterprising ‘shift’ from a business system focused on internal combustion engines toward one centered on electric vehicles and customized mobility solutions. This two-track strategy is designed to facilitate Kia’s brand innovation and enhance profitability.
Alongside Kia’s 2025 financial and investment strategy, details of Plan S were announced to shareholders, analysts and credit-rating agencies at the company’s CEO Investor Day in Seoul today.
By the end of 2025, Kia plans to offer a full line-up of 11 battery electric vehicles. With these models Kia is looking to achieve a 6.6% share of the global EV market while also attaining a 25% share of its sales for its eco-friendly cars. With the global EV market expected to gain strength by 2026, Kia is aiming for 500,000 annual EV sales and global sales of 1 million eco-friendly vehicles (excluding China).
